Comments on: Infosys takes to corporate blogging…..trying to get noticed in the Web2.0 world http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/ Ground Zero for Indian Web 2.0 Tue, 16 Mar 2010 23:37:34 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Infosys takes to blogging; wants companies to Think Flat! : Alootechie http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-103282 Infosys takes to blogging; wants companies to Think Flat! : Alootechie Sun, 28 Oct 2007 04:29:23 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-103282 [...] While talking about Think Flat, Webyantra writes “it seems less like a regular blog and more like a compulsive eulogy of Friedman’s theory.” I guess it might have been better if Infosys, instead of launching itself an online corporate musings, had encouraged one or a few of its senior executives to launch blogs in their personal capacity and talk about their views on technologies, the company’s direction and industry developments! [...] [...] While talking about Think Flat, Webyantra writes “it seems less like a regular blog and more like a compulsive eulogy of Friedman’s theory.” I guess it might have been better if Infosys, instead of launching itself an online corporate musings, had encouraged one or a few of its senior executives to launch blogs in their personal capacity and talk about their views on technologies, the company’s direction and industry developments! [...]

]]> By: Suresh http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-73653 Suresh Sat, 14 Jul 2007 15:23:55 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-73653 I don't know if the flat world blog is working or not but the business model is surely looking a little flat these days. Take the BPO subsidiary, Infosys BPO for example. Quarterly data for FY06 and FY07 show that profits at Infosys BPO grew slower than revenues leading to a profit margin slide, and employee utilization plunged resulting in a large bench. Simultaneously, employee and customer satisfaction scores fell leading to attrition and delivery issues. The problem seems to be managerial and caused by the exit of the senior team at the former Progeon (10 VPs have quit since the buyout) and their replacement by Infy middle to senior managers who don't have BPO experience. So while Infosys BPO revenues and employee headcount are growing (the latter alarmingly), the more BPO grows, the more it drags down the Infosys group's productivity and net margin. PS. Q1FY08 results show that Infy BPO recorded a PAT of Rs 36 crore on revenues of Rs 200 crore. That is a net margin of 18% in a company that used to do 24% last year. Expect heads to roll! I don’t know if the flat world blog is working or not but the business model is surely looking a little flat these days. Take the BPO subsidiary, Infosys BPO for example. Quarterly data for FY06 and FY07 show that profits at Infosys BPO grew slower than revenues leading to a profit margin slide, and employee utilization plunged resulting in a large bench. Simultaneously, employee and customer satisfaction scores fell leading to attrition and delivery issues.

The problem seems to be managerial and caused by the exit of the senior team at the former Progeon (10 VPs have quit since the buyout) and their replacement by Infy middle to senior managers who don’t have BPO experience.

So while Infosys BPO revenues and employee headcount are growing (the latter alarmingly), the more BPO grows, the more it drags down the Infosys group’s productivity and net margin.

PS. Q1FY08 results show that Infy BPO recorded a PAT of Rs 36 crore on revenues of Rs 200 crore. That is a net margin of 18% in a company that used to do 24% last year. Expect heads to roll!

]]> By: Karan http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-16216 Karan Fri, 15 Dec 2006 08:43:26 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-16216 An excellent example, and in stark contrast to Infy's efforts, is the corporate blog of Mumbai based TATA Interactive Systems which is at http://blog.tatainteractive.com This blog not only offers an insight into the company via pics/vids etc but also nicely aggregates posts from different departments to provide a well rounded view of the company. I think they went live in Dec 2006 and could very well be the first corporate blog out of India by a major Indian corp...Cheers! An excellent example, and in stark contrast to Infy’s efforts, is the corporate blog of Mumbai based TATA Interactive Systems which is at http://blog.tatainteractive.com
This blog not only offers an insight into the company via pics/vids etc but also nicely aggregates posts from different departments to provide a well rounded view of the company. I think they went live in Dec 2006 and could very well be the first corporate blog out of India by a major Indian corp…Cheers!

]]> By: amit http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-8648 amit Tue, 07 Nov 2006 05:03:08 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-8648 Krishna, I never thought of it from this angle, but you might have a good explanation for this. In fact if there is even an iota of truth in this assertion, then it might actually be a smart move from infosys. amit Krishna,

I never thought of it from this angle, but you might have a good explanation for this. In fact if there is even an iota of truth in this assertion, then it might actually be a smart move from infosys.

amit

]]> By: Krishna http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-8636 Krishna Tue, 07 Nov 2006 04:30:42 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-8636 Hi, I think, Infosys is aiming for more traffic....sounds silly for a large corporate like infosys, but, i believe it so. While reading the book by Thomas Friedman, i happened to open Infosys website, and there it was, the word 'FLAT' and some text around it. I realized it was a way to get INFOSYS on top in searh results for keywords like FLAT OUTSOURCING SOFTWARE etc..etc. The blogs are to ensure more traffic to their site. Infosys is not like Google or Microsoft, whose products are used by a wide range of customers. Household to corporates. Blogging is for those who have an opinion. Not for fence sitters. Kris http://www.vkinfotek.com Hi,

I think, Infosys is aiming for more traffic….sounds silly for a large corporate like infosys, but, i believe it so.

While reading the book by Thomas Friedman, i happened to open Infosys website, and there it was, the word ‘FLAT’ and some text around it. I realized it was a way to get INFOSYS on top in searh results for keywords like FLAT OUTSOURCING SOFTWARE etc..etc.

The blogs are to ensure more traffic to their site. Infosys is not like Google or Microsoft, whose products are used by a wide range of customers. Household to corporates. Blogging is for those who have an opinion. Not for fence sitters.

Kris
http://www.vkinfotek.com

]]> By: Amit Gupta http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-5701 Amit Gupta Thu, 28 Sep 2006 00:46:24 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-5701 NASA is to Space, Google is to Innovation, Vint Cerf is to Internet, Richard Stallman is to Open Source, Jesse James Garrett is to AJAX, Lakshmi Mittal is to Steel, [and Bush is to War :-)], what is Infosys's crediblity in talking about the Flat World? Could someone explain, please? Is it that, Tom Friedman visited the Infosys campus in Bangalore and mentioned it in his book? I think the Western-style campus with lawn, golf course and swimming pool flattened him! Does this give Infosys any credibility to talk about the flat world concept?! Companies like Wal-Mart operating its departments in various countries in collaboration, are the real flat world companies who can talk about it. Infosys just rolls on its GDM wheels, with a lot of push from its PR gimmicks and hype. The deliverables from Infosys is just the same as (if not worse than) those of the other silent Indian IT players like TCS, Wipro or CTS. Now Infosys is shamelessly trying to capitalize on Friedman's book. Isn't it true that Infosys proves to be shameless opportunist? Don't you agree with me? NASA is to Space,
Google is to Innovation,
Vint Cerf is to Internet,
Richard Stallman is to Open Source,
Jesse James Garrett is to AJAX,
Lakshmi Mittal is to Steel,
[and Bush is to War :-)],
what is Infosys’s crediblity in talking about the Flat World? Could someone explain, please?

Is it that, Tom Friedman visited the Infosys campus in Bangalore and mentioned it in his book? I think the Western-style campus with lawn, golf course and swimming pool flattened him! Does this give Infosys any credibility to talk about the flat world concept?!

Companies like Wal-Mart operating its departments in various countries in collaboration, are the real flat world companies who can talk about it. Infosys just rolls on its GDM wheels, with a lot of push from its PR gimmicks and hype. The deliverables from Infosys is just the same as (if not worse than) those of the other silent Indian IT players like TCS, Wipro or CTS. Now Infosys is shamelessly trying to capitalize on Friedman’s book. Isn’t it true that Infosys proves to be shameless opportunist? Don’t you agree with me?

]]> By: Sreekandakumar Pillai http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/comment-page-1/#comment-2784 Sreekandakumar Pillai Thu, 07 Sep 2006 15:05:10 +0000 http://www.webyantra.net/2006/08/28/infosys-takes-to-corporate-blogging%e2%80%a6trying-to-be-noticed-in-the-web20-world/#comment-2784 Amit, This is a very strong critique! Hope Infosys takes this positively and improve on, being one of the first corporate blogs from India. I have posted some review comments in my blog, <a href="http://www.ananthapuri.com/blog/2006/08/infosys-think-flat-blog-review.html" rel="nofollow">Infosys Think Flat Blog Review</a>. Sree Amit, This is a very strong critique! Hope Infosys takes this positively and improve on, being one of the first corporate blogs from India.
I have posted some review comments in my blog, Infosys Think Flat Blog Review.

Sree

]]>