RadioVeRVe- tune into Indian Independent/Indie music

by Amit Ranjan on September 2, 2006

radioverve1.jpgRV2.jpg If you care for Indian Independent (or Indie) music, check out RadioVeRVe. It is India’s first Internet radio station dedicated to this kind of music. RadioVeRVe is trying to go beyond the mainstream music genres and provide a platform to lesser known musicians or bands from across the country. There are three eligibility conditions for the music to be featured on RadioVeRVe- it must be original, it must be Indian and it should not be affiliated to any record label. And it is these conditions that make RadioVeRVe unique, for it plays albums that are not available elsewhere and would probably go unnoticed otherwise.

RadioVeRVe is run by these three music junkies. They are software professionals and have their own respective jobs but their big passion in life is music. Spurred by the lack of local music content on mainstream radio, they started the radio station under its earlier name, Infinity Radio, in 2003. At present, Radio Verve is a fledgling venture. The trio has received support in their endeavors from their friend Atul Chitnis, who besides being a well known open source software advocate, is also a music enthusiast. And that ostensibly, is the reason why the entire technology powering the website is open source.

RadioVeRVe works like a regular radio station. It streams music on the website on a 24X7 basis. However there is no specific sequence and the music runs in a completely random sequence without any interruption. The music is sourced from independent artists/bands from across the country, who are looking for a means of reaching out to a wider audience in a non commercial manner. RadioVeRVe is trying to use the community model to reach out to musicians and its audience. It has spawned a community on Orkut; you can also tune into a live IRC chat on the website itself.

Something that really appealed to me was the section of the website that contains profiles of various bands (mostly lesser known ones) from across the country. Many of the bands seem to come from non-metros and far flung areas like the North East. There is another section of the site that carries news about any of the bands’ upcoming performances.

RV1.jpg

I am by no means a music aficionado but to me, RadioVeRVe looks like a great platform for upcoming musicians and bands to reach out to a worldwide audience that is interested in their kind of music.

There’s some feedback I have for the RadioVeRVe team. I searched around on the website but couldn’t find a list/database of the featured albums. Additionally, the randomization of the albums being streamed could be unsettling to many listeners. For (somebody correct me if I am wrong) if you want to listen to any particular album, the only way you could do so is by staying tuned till that album is streamed. I understand that radio is not a ‘on demand’ medium, nevertheless, given the over stimulated environment that we live in, some kind of predictability in the broadcasting schedules would probably help.

{ 10 comments… read them below or add one }

Startups.in/India September 2, 2006 at 5:31 pm

Amit, aren’t these the same who appeared as “Infinity Radio” at BC, Mumbai? Why the name change? Any insights into their revenue model?
BTW, wonderful job you’re doing with Webyantra.

Nag .B

Gaurav September 3, 2006 at 4:38 am

Nag – Yes we are the same people that came as Infinity Radio to Mumbai. The name change is for a new identity … good or bad, Infinity was associated with a certain image that we din’t want to continue with, and also, owning the .com domain helped a lot!

Amit – Thank you firstly for the kind words. We need all the support we can get!

About the streaming of albums … it would not make for interesting radio programming for quite a vast majority of the listener base! If you are in favour of the band playing, then you will stick around till the end of the album (but even that is a far cry!).. now what if you don’t?

We will be publishing our schedules soon, some processes are being worked out that will enable us to do this very soon.

Thanks again! and keep up the good work!

Startups.in/India September 3, 2006 at 7:28 am

Gaurav, appreciate the clarification. If possible, we still would be interested in learning the business model upon which radioverve is based? Can we get some insights?

amit September 3, 2006 at 4:00 pm

Nag

The name change is well thought out. Infinity Radio doesn’t sound half as catchy as RadioVerve does.

Gaurav,

Could you give us some estimates about the number of bands who are featured currently and how many albums they have contributed.

Also, how do you plan to take care of the record label issue; what happens if somebody who is featured, signs up wth a record company later ? have you faced any such problems as yet?

amit

Gaurav September 3, 2006 at 7:53 pm

Nag – Could you write to us at music at radioverve dot com and we could help you get a picture as to what we are trying to do!

Amit – We have close to about 600 – 700 songs in our posession now and are in the process of making a contract agreement with these bands and that should be underway soon. We can not estimate it in terms of albums because there are bands that just send us one or two songs since they haven’t yet made the whole album etc …

Our policy is simple … if the music that is being given for airplay has its copyright in the hands of a music label and not with the band or putting it more simply … if the band can’t call the shots, then we don’t air that music.

If a band that is on our station now gets a record label, we would try to get them to still let us play their music on our station. We have no problems releasing the music they have given us. Our ultimate aim is to get bands there because of our station. So we won’t be a hindrance in anyway to any band!

Ujj September 4, 2006 at 10:08 am

Hi Gaurav..pat on the back..wonderfull stuff..I wanted to know if you guys are planning to go mobile..cause that would be a thing you know..and its not a complicated technology, have WAP enabled site that allows folks to download full/semi songs (at a lower bit rate but thats Ok) and listen..with the amount of commuting people do in places, and with the large availability of cheap cell phones..things may work out wonders…course its just an idea!

Amit: well ur doing great job bud..but am not a polished fella..so write some MoRe gr gr grr ..;-x

Gaurav September 4, 2006 at 12:23 pm

Ujj – We are mobile! right now, with the availability of GPRS and browsers etc on phones radioverve can be streamed directly to your mobile. We will soon be releasing a Nokia Player for all nokia phones which support it. This is since Nokia made its player code open source.

We have huge plans for the mobile platform and you should see that happening soon. Among them is a rating review system which we feel is very important to a radio station’s success!

Do spread the word!

Ujj September 4, 2006 at 3:39 pm

Gaurav: Thats great…also itd be great to try it out!

Preeti July 13, 2007 at 5:29 pm

How is this different from Tempostand?

Skytone September 3, 2007 at 2:36 am

I think RadioVerve is a good radio name.
It’s catchy and you remember it.

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