If you care for Indian Independent (or Indie) music, check out RadioVeRVe. It is India’s first Internet radio station dedicated to this kind of music. RadioVeRVe is trying to go beyond the mainstream music genres and provide a platform to lesser known musicians or bands from across the country. There are three eligibility conditions for the music to be featured on RadioVeRVe- it must be original, it must be Indian and it should not be affiliated to any record label. And it is these conditions that make RadioVeRVe unique, for it plays albums that are not available elsewhere and would probably go unnoticed otherwise.
RadioVeRVe is run by these three music junkies. They are software professionals and have their own respective jobs but their big passion in life is music. Spurred by the lack of local music content on mainstream radio, they started the radio station under its earlier name, Infinity Radio, in 2003. At present, Radio Verve is a fledgling venture. The trio has received support in their endeavors from their friend Atul Chitnis, who besides being a well known open source software advocate, is also a music enthusiast. And that ostensibly, is the reason why the entire technology powering the website is open source.
RadioVeRVe works like a regular radio station. It streams music on the website on a 24X7 basis. However there is no specific sequence and the music runs in a completely random sequence without any interruption. The music is sourced from independent artists/bands from across the country, who are looking for a means of reaching out to a wider audience in a non commercial manner. RadioVeRVe is trying to use the community model to reach out to musicians and its audience. It has spawned a community on Orkut; you can also tune into a live IRC chat on the website itself.
Something that really appealed to me was the section of the website that contains profiles of various bands (mostly lesser known ones) from across the country. Many of the bands seem to come from non-metros and far flung areas like the North East. There is another section of the site that carries news about any of the bandsâ€™ upcoming performances.
I am by no means a music aficionado but to me, RadioVeRVe looks like a great platform for upcoming musicians and bands to reach out to a worldwide audience that is interested in their kind of music.
Thereâ€™s some feedback I have for the RadioVeRVe team. I searched around on the website but couldnâ€™t find a list/database of the featured albums. Additionally, the randomization of the albums being streamed could be unsettling to many listeners. For (somebody correct me if I am wrong) if you want to listen to any particular album, the only way you could do so is by staying tuned till that album is streamed. I understand that radio is not a â€˜on demandâ€™ medium, nevertheless, given the over stimulated environment that we live in, some kind of predictability in the broadcasting schedules would probably help.