Video sharing sites start to blip on the Indian Web2.0 radars

by Amit Ranjan on September 7, 2006

India centric video sharing sites are gradually popping up now. I have been exposed to two such sites during the last week. I feel the entry barriers to creating and running a video site are far higher as compared to other Web2.0 applications. They entail very significant operational costs (on account of media storage & bandwidth); they are also far trickier to manage from a technical standpoint. And that probably explains why these sites are making a delayed appearance on the Indian Web2.0 landscape. Here are two video sites that have barely taken off their shrink wrappings-

in.jpgInfeedia- This site has been launched by a bunch of friends living in US, India and UK. It is positioned as a South Asian video aggregator. In fact Infeedia is not just an aggregator, it is also a filter, for it has a Digg style voting mechanism to surface the popular videos on the home page. Infeedia does not host videos; it allows you to post India centric videos (by copying the JavaScript code) from other popular video sites. Arun (from Infeedia) informs me that they had initially planned to have hosting but gave up that idea. Partly because of bandwidth cost considerations, and partly because of the existence of scores of other video hosting sites. This factor (by itself) probably weakens Infeedia’s inherent appeal. However if the site’s creators think imaginatively, I think, they can negate this apparent disadvantage. They should try to leverage the fact that the site is not just an aggregator, it also filters content on the basis of popularity. Which will become a very useful attribute, as Indian video content on the web grows to disorienting proportions.

The site’s (content) layout and its categorization structure (which is very Indianized) seems quite well thought out; however its visual design needs LOTS of improvement. And I don’t think that designing Web2.0 sites for a native 800X600 display resolution, is a good idea. Even in India, that resolution is fast becoming history. I spent a few minutes browsing the site and found a cool bunch of India centric videos, which had been voted to the top on the home page. And that’s the reason why I think that the filtering ability offers inherent value to users. Its up to Infeedia’s creators to think out of the box and capitalize on this differentiator.

tube1.jpgApnaTube- As the name suggests, this is a YouTube clone to the hilt. The site allows hosting of videos, so that’s a definite advantage over Infeedia. While the visual design of the site is quite pleasing to the eye, it needs improvement in terms of its usability. It seems to have been around for just a few days, but you can already find Google ads on the homepage. That flies in the face of conventional Web2.0 wisdom. The site appears to be having teething problems (it wasn’t accessible, the last two times that I tried), but that’s to be expected for a video site that has just gone live. Probably it’s a little early as yet to assess this site !

{ 85 comments… read them below or add one }

ngcoders September 7, 2006 at 6:07 pm

Nice …

Well Apna tube looks more like a adult site ( seeing the the kinda videos on there page ).

Anyhow both sites look cool , and thx to you i know about em.

amit September 8, 2006 at 4:10 am

Ngcoders,

You’re right in pointing that out. I see this as a very disturbing trend in the Indian web2.0 space. Adult content certainly draws eyeballs and people seem to be using that as a bait and try to pass it off as user generated content.

amit

Infeedia September 8, 2006 at 6:12 am

Amit,

Thanks a lot for the review. It was very clear, fair and unbiased. Totally what we were expecting.

Hopefully we will stay a clean/office friendly website :)

Readers- If you have any questions/comments/suggestions please email us at info@infeedia.com We would love to hear from you.

Thanks
Arun

Neeraj September 8, 2006 at 9:42 am

Came accross another Youtube clone for India – http://meravideo.com/

It is started by one of the Btechs from IIT Gwhuati.

Rajiv Dingra September 8, 2006 at 9:57 am

Hey amit amazing blog.. you beat us at watblog.. we were working on a similar story.. but its great to see someone one step ahead of us.. keep is coming.. :)

aleem September 12, 2006 at 3:16 am

I think apnatube has been arnd for sometime now… I believe it has been started by a group of friends from pakistan .. ngcoders was right in pointing out that there is a lot of adult content there

amit September 12, 2006 at 3:48 am

Aleem,

Thats very interesting to know that Apnatube is from people of pakistani origin.

In fact, I started Webyantra for profiling Indian startups ; I actually would not mind doing the same for innovative Pakistani web2.0 sites as well.

rgds

amit

Devdas September 14, 2006 at 4:25 pm

I don’t understand why Apnatube is being compared to infeedia? Apnatube looks like an entire site coded vs. infeedia that looks like either Mumbo or Joomla customized and other people videos are being displayed vs. people actually hosting their videos on Apnatube.

Google ads and what not is needed to support such sites which are very much visible on even Youtube type sites. Plus what’s the big deal about soft porn or Masala videos on the site what you see there is what you see in typical bollywood movies now days and whats on every other major video site.

Vikram September 15, 2006 at 11:02 am

Google Ads and soft porn/masala videos combination….. good receipe to get the cash register ringing. isnt it Devdas!

Nakul September 15, 2006 at 4:34 pm

Devdas, honestly you look like one of the pissed off founders of Apnatube. The review was really good and a few other bloggers posted it without any change.

Like vikram said, a video storing website with the Google Ads and having porn as a crowd puller is a weak idea to begin with. What will be inherent business model ?? Acquistion ? Ads ? Charing the users? Lets break down

1.) Acquisition : All the big guys have thier own video sites and all the videos other than the non masala ones on apnatube are present in every video site

2.) Ads: the cost of running a video site will be much higher that the money someone makes on google ads especially with one

3.) not gonna work out.

As a user i would rather upload a indian video on youtube rather than apnatube as i dont want to be associated and my embeded with a porn brand.

Sure Apnatube will have tons of traffic, but lets see how it goes. If im going to apnatube it will be only for porn

Devdas September 15, 2006 at 11:06 pm

There is nothing offensive in the review done by Webyantra that should piss off any of Apnatube founders. In fact it is a progressive input that can be useful to the site founders.

Typical desi mentality, I must be one of them to point out the obvious? We are talking about Web2.0, what is Web2.0 in Infeedia? It is a CMS modified that doesn’t even hosts it’s original content while Apnatube at leasts provides the option to do so.

I assume you must be from Infeedia.

First that can hardly be considered porn on their site. That is how now days Bollywood sell their crap on the big screen and you admittedly have said it works. You can find the same Pornography on Youtube why even bother to go to Apnatube? The videos are submitted by a user why should we even assume that the site is porn or it is some how related?

As many have said “go to their front page”, maybe you web techies haven’t noticed that the front page displays most watched videos, the number of adult videos on the site is nothing compared to non-adult videos on the site. It is safe to say that the site is not pornographic but the visitors who visit the site are into pornographic content? So who is being hypocritical here?

1. You can find the same videos on Youtube, Dailymotion, Google video etc.

2. There are other ways you can make money from such sites as long as you attract traffic, lets not be navie here.

3. There is only one way to find out, watch and see.

Your last paragraph I find absurd and totally biased as proven by the fact that the videos on the front are displayed according to most viewed so brand here is out of the question. Is dailymotion, google video, yahoo video, youtube pornographic brands? Just do a search and if anyone is having a hard time I can help you out.

aleem September 16, 2006 at 2:29 am

Here is something i found on the net,
http://forums.digitalpoint.com/showthread.php?t=101715
Apparantly there are some youtube clone scripts out there. So i dont see the validity behind the statement that apnatube is coded in from scratch. Infact I would thing its dumb for them to do so unless they have anything different that they are implementing and i havent found it yet on the site. I would think that infeedia does the same but from a purely logical standpoint, Im sure they have done some coding because i dont see any digg style video aggregators there of course, digg itself is came out with one but to my knowledge, it was abt at the same time that infeedia came out …. point me out to em if u see any others..

Devdas September 16, 2006 at 7:32 pm

***nless they have anything different that they are implementing and i havent found it yet on the site***

I have seen many sites use that script and the biggest difference is the quality, plus that script has a few more features then Apnatube. One more big difference is that people rarely get that script to function. But it is possible that it might not be coded from scratch. Plus I didn’t say from scratch :D

bollyclips.com September 18, 2006 at 8:42 pm

http://www.bollyclips.com

here is the other one…

it’s not sharing site…but it has all the best videos from
youtube.com, google video, metacafe.com, gofish.com and many more coming soon..

Sandra September 20, 2006 at 6:09 pm

Apnatube has rape videos? Whats with that?

aleem September 22, 2006 at 1:42 am

hmm .. precisely my point … apnatube needs to clean up its act .. otherwise there are dozens of other sites out there with the same kind of content … i guess im gonna wait and see which of these are cleaner and more feature packed in the longer run … As of now infeedia seems to have a set of good videos … lets see if they can maintain that … while working on adding more features

Sandra September 22, 2006 at 8:34 pm

Yes, cleaning up their act would draw more people in.
I’ll check out infeedia!

Rangzor September 30, 2006 at 12:31 pm

I like apnatube better..infeedia is more like indian videos site vs apnatube is more desi videos.

StudMuffle October 6, 2006 at 8:16 am

Hey Guys….U need to check out http://www.meravideo.com. MeraVideo.com has a new look now. Some major revamp has happened and it has incorporated most of the Web 2.0 features. I will put my money on MeraVideo. A must visit. It has celarly steered away from the soft porn content and I guess that will be a major key to any website’s success.
The content is actually what will distinguish the winner from the rest.
Keep Blogging…….Peace Out !

Devdas October 6, 2006 at 2:22 pm

Nothing original about meravideo either. They have bought a $300 package from alstrasoft and claiming revamp.
Check http://www.crictube.com which looks exactly like them.
What content are you talking about All are stolen content

anurag October 7, 2006 at 8:06 am

looks like devdas, judging by all his past quotes, has taken it upon himself to point out all the shortcoming in all the efforts done by people. so easy to critisize! let us see him come up with something we can post comments on. If all it takes is purchasing software why doesnt he go ahead and create a site we can all be proud of?
i personally want to congratulate meravideo on revamping its site. It looks super! Donot fear criticism as it is part of the business.

Rodin's Muse October 15, 2006 at 9:34 pm

Just would like to inform you guys that the Alstrasoft code package is a rip from an old version of the youtube code. Dont ask me how they got it, but I came across a code package that was called “You Tube Clone” and the site structure is exactly the same as Alstrasoft… yes… i bought the code too for a streaming project i was working on… regretting every single day since then… anyways… do a bit of a homework on the alstrasoft code you’ll see the idiots didn’t even get rid of the Youtube references from their site. IF you ask them they say “its only youtube templates which are from their site.totally legal…” yeah right… lemme ask you guys this… what do you think is the next step up from just simple video sharing?

anurag October 17, 2006 at 9:16 am

wondering what the next buddy…why not wait and watch. Why hide facts? sure the Altrasoft code may have been uesd, and unfortunately for you, you couldnt crack it , but they sure did! just log in to the site and see how awesome it looks. India needed a U tube and now that need is met. Am certain only bigger and better things will stem out of this one. Above all dont forget they are the only ones who have kept thier site clean.Mercifully it is clear of all porn! and thats saying a lot.

Devdas October 17, 2006 at 3:45 pm

Hey Anurag,

stop promoting ur rather worthless site…by posing as another user…why dont you just say u r the user…ha ha so Indias youtube is meravideo ?? ha ha ha

dippy October 26, 2006 at 6:32 am

hey devdas – u seem to have a serious attitude problem. no wonder paro left :)
my two bits – eventually the code (from scratch or not) will need more work for all the sites
design needs work too in a big way but the validity of the bisiness plan will finally decide who wins n who sinks.
its still early days but the activity on meravideo makes it look like this snail may just win the race

z3nn1 November 9, 2006 at 7:41 pm

Wow interesting, I am student in London. Was asked to write a paper and I touched upon YouTube, my gf pointed me to MeraVideo website as the desi version of YouTube, after searching I found your blog.. amazing to see that YouTube is being “cloned” but it’s interesting to see how slowly it is taking off.

Thankyou for your blog, it’s really insightful. I kinda agree with you on ApnaTube.. it seems like an adult site then a site for friends and families.

:) keep up the good work.

-Z

prem November 11, 2006 at 12:07 pm

There will be no comparison with you tube in any case in even any furure dates also.
All they are getting jealous over the success of you tube.

One more CLONE of you tube & my space is coming up as it seems. However it is still under construction.
With some more stores/contents etc.
Lets watch when it will complete and in what manner/direction.

prem November 11, 2006 at 12:08 pm
farooq November 16, 2006 at 1:39 am

u dont see difference between Apnatube and youtube?? I see lots f cricket matches that I miss on apnatube than any site. plus to the lady who is concerned about Rape videos. those videos r taken from Hindi film scenes. I think we must be too good in acting to make u think its an actual Rape. Apnatube Rox. thanx to whoever made that site. long live the KING.

Vishal November 24, 2006 at 4:52 pm

newest and coolest entrant in the market – http://www.videodubba.com . absolutely rocks!

Raj November 29, 2006 at 12:05 pm

Take a look at AapkaVideo, another exciting service that allows you to watch, upload and share videos with others. AapkaVideo is a totally free online service that allows you to watch and share videos free with others.

AapkaVideo is aimed at the average Indian, who just wants to post videos created by himself or his favorite videos on the expanding online video world and share them with friends and family. To upload videos, users have to register a free account with the service and immediately start uploading videos. The experience is seamless and the streaming quality is fast and much better than others.

The interface is pretty simple, clean and easy to work with. You can upload videos with just a few clicks and also share videos by creating a link and emailing them to others. You can also share multiple videos at a time. Users have to click on the links emailed to watch the videos. You can easily browse through the categories available for watching videos and also upload videos to a particular category you want. Note that you cannot upload a video whose size exceeds 100MB..

AapkaVideo allows users to report videos that are offensive, obscene and illegal. Besides removing the video from the site, the account of the user who uploaded the video will be immediately terminated.

Manoj December 6, 2006 at 5:31 pm

Guys,

i came across new indian centric video site called http://www.connectfilms.com

looks very clean and cool. better than any other existing sites. looks like a brand new one. it looks Indian and international.

the most important thing is it introduces indian films and indian videos to international users as oppose to the other sites in the market.

people keep talking about bollywood is going international. believe me i lived and worked in Europe for 6 yrs. people in the west definitely heard of bollywood but no one bothers or interested to see them. i think in that sense connectfilms.com is good site to introduce bollywood to the west.

Ravi December 6, 2006 at 7:32 pm

i saw http://www.connectfilms.com

i agree with Manoj. the site looks cool. they do not have upload section. but they have some really good videos. most importantly they do not have any porn stuff unlike other indian video sites. if i want to c porn. i will go to proper porn site. y go to apnavideo and all that crap. connectfilms looks cool and clean

Deep December 11, 2006 at 6:26 pm

this is cool collection and i gone through all of them. http://www.ApnaTube.com looks very cool with sleek user interface. Recently launched http://www.AapkaVideo.com is also great with its simple look and smooth interface.

Keep up the Good Work ;-)

Aishu January 5, 2007 at 12:52 am

Another site seems to have popped up called http://www.toad.in.

I don’t know why they call it toad, but I uploaded some video and it worked pretty well. it seems to be poising itself as a videosharing hub for India. Their slogan is Your India, Your Video. What I like about it is that it’s brand new so you can get your videos right up there on the front page. If videosharing is going to have a chance in India, I think people need to show there’s a demand for this type of site, so I’ll probably post more clips, after all, it’s their bandwidth. Plus it’s a lot of fun.

Sandeep January 8, 2007 at 12:42 am

Hey Guys !!

I just went thro this site http://www.aapkavideo.com Its really awesome. We have an option to upload and share the videos by incorporating links on the same.Its a user friendly site which offers a free online registration.Users can search for videos based on the category like Sports,entertainment,News & Blogs Etc.. If users feel that videos are offensive and have explicit content they can mark it offensive and it gets reported immediately.

chunni January 11, 2007 at 7:20 pm

http://www.toad.in seems to have a new approach. It’s an Indian content video sharing hub and they’re paying people to upload Indian content. The site is clean and easy to use. I hope they can keep it up.

Dishum Dishum January 24, 2007 at 12:33 am
santhosh February 4, 2007 at 9:18 am

hi,
i saw a new website canaratv.com and canaravideo.com which has highest number of videos in india. the site looks entirely different. i think it is indiginiously developed has more than 1000 original videos something good and easy to access

hi February 13, 2007 at 2:57 pm

hi there is one video site has simillar pages just try this out
http://www.canaravideo.com which is very good

Nick February 15, 2007 at 5:06 am

Another Desi video site that is pretty good is http://www.ApnaVideos.com

ashok February 16, 2007 at 7:56 pm

http://www.toad.in has something like 5000 videos. Most are pretty good.

rajiv February 17, 2007 at 6:21 pm

bollywoodtube.com the best indian video sharing site I found on the internet it is clean from adult content and pop ups.

rajiv February 17, 2007 at 6:25 pm

http://www.bollywoodtube.com best indian video sharing site I found on the internet it is clean from adult content and pop ups.

Alex April 5, 2007 at 9:47 pm

There is script to run youtube like site http://www.vshare.in

Amit April 8, 2007 at 7:44 pm

Layfile is an another Indian website
offering desi videos. Layfile offers free
download and upload video service to all.
http://www.layfile.com

Raj April 9, 2007 at 11:06 am

http://www.Videomirchi.com another Desi entertainment site.

Raj April 30, 2007 at 5:49 am

New video sharing website , with a very good & catchy name “SUCKOOBAI”

visit http://www.suckoobai.com

nikhil May 4, 2007 at 8:43 am

Hey here is a good news for all………
http://www.canaravideo.com is a very fast and good website….
there are more than 4,000 video’s……you can upload & share the video’s also…It is really an amazing work from the canaravideo team….three cheers to canaravideo team….wish u all the success in the future….

class May 18, 2007 at 5:56 am

try http://www.splashol.com india’s new video sharing web site better user interface faster download of videos and tonnes of features including 100′s of indian videos
It is really amazing visit now http://www.splashol.com

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