Comments on: ibibo BloggerHunt…what Web2.0 marketing promotions should not be like http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/ Ground Zero for Indian Web 2.0 Sat, 22 Nov 2008 09:34:32 +0000 http://wordpress.org/?v=2.5.1 By: jaga http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-84150 jaga Mon, 27 Aug 2007 08:41:37 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-84150 I just like to purschase it helps me to very relaxed.If you want purchase mobile please puchase nokia mobiles ,its the most successfully sol all over, its not going blast it verygood.What it was written in newpapers are waste.I have been using for many yearsas I just like to purschase it helps me to very relaxed.If you want purchase mobile please puchase nokia mobiles ,its the most successfully sol all over, its not going blast it verygood.What it was written in newpapers are waste.I have been using for many yearsas

]]> By: Iqbal http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-31740 Iqbal Thu, 01 Mar 2007 23:49:50 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-31740 Nice post amit, and superdude good comment, this is what I think holds India back, they look at a good idea, think money and then just try to do it, they dont step back to look at all successful startups of the past, most if not all of them, had little marketing/sales push the userbase drove it themselves. In india I realise its a little different since the viral community/channel does not really exist or is not as strong, BUT its growing, and slowly but surely I think the new startups or even the older ones will realise unless there is value...you may as well forget it. Nice post amit, and superdude good comment, this is what I think holds India back, they look at a good idea, think money and then just try to do it, they dont step back to look at all successful startups of the past, most if not all of them, had little marketing/sales push the userbase drove it themselves.

In india I realise its a little different since the viral community/channel does not really exist or is not as strong, BUT its growing, and slowly but surely I think the new startups or even the older ones will realise unless there is value…you may as well forget it.

]]> By: superdude http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30705 superdude Fri, 23 Feb 2007 12:28:47 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30705 y dont these stupid websites like ibibo and byindia understand that socialnetworking is about community and not about corporates. now we know that byindia and ibibo community is full of greedy people who are looking for easy money. y dont these stupid websites like ibibo and byindia understand that socialnetworking is about community and not about corporates. now we know that byindia and ibibo community is full of greedy people who are looking for easy money.

]]> By: clickclick http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30701 clickclick Fri, 23 Feb 2007 12:17:29 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30701 its a crap site just trying to show a grt alexa rank and get a quick buck through aquestions..y bribe bloggers.we should understand that blogging is about passion and not a treasure hunt.the day they announced the promo i stopped visiting that crappy web site. hey by the way do they have a goal.(apart from trying to become aquasition target.) its a crap site just trying to show a grt alexa rank and get a quick buck through aquestions..y bribe bloggers.we should understand that blogging is about passion and not a treasure hunt.the day they announced the promo i stopped visiting that crappy web site.
hey by the way do they have a goal.(apart from trying to become aquasition target.)

]]> By: Indian Blogger http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30531 Indian Blogger Thu, 22 Feb 2007 04:21:46 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30531 1. See what I mean about "intellectual bloggers in their ivory towers" ? The author of this post accuses me of cowardice because I won't reveal my name. How about proving that my counter arguments are "obviously flawed" instead of taking refuge behind the pre-Internet stand of refusing to argue with anonymous people? You don't think I'm a bot that has passed the Turing test, do you? 2. OK, so content isn't the issue - now it's brand equity. Again, what the blogger here can do is only predict, he cannot claim to state with any authority that ibibo will dilute its brand equity through this method of ramping up usage. I don't think ibibo is trying to create another blogger or flickr (mind you, that's my opinion only) which are for the initiated. So maybe it will build equity among newbies. Maybe it won't - either way, why not wait and see? To repeat a point, pay-outs that a last over 10 months do not amount to a contest or a promotion - it is a paucity of imagination to treat this project that way. There's more than one way to skin a cat - maybe ibibo doesn't want to wait two or three years before a community is built through natural traction: maybe it wants to kick-start the process. 3. Yes, it IS about money, honey - I don't think ibibo is making any secret of that. But what's wrong with that? Why is it so wrong / immoral / temporary to offer people money for their time? And as for deriding KBC 4, Ashish, go create a KBC first before you start writing off version 4 so disdainfully with your talk of "substance". In a country where soaps are still the biggest thing going on TV, your notion of substance seems to be at a far remove from that of your countrymen. Or maybe you will now invoke Derrida to explain how soaps are substantial while KBC 4 with Shah Rukh is fluff. 4. I didn't respond here to defend ibibo - only to take issue with the confidence with which some people write off new experiments and ideas without even giving them a chance. Several new so called "Web 2.0" products have been launched in India recently - only ibibo has sprung into the consciousness of the public and of traditional bloggers. So I would say, in marketing terms, it has achieved exactly what it set out to do. 5. Enough said. Let the debate continue, but I'm done. 1. See what I mean about “intellectual bloggers in their ivory towers” ? The author of this post accuses me of cowardice because I won’t reveal my name. How about proving that my counter arguments are “obviously flawed” instead of taking refuge behind the pre-Internet stand of refusing to argue with anonymous people? You don’t think I’m a bot that has passed the Turing test, do you?
2. OK, so content isn’t the issue - now it’s brand equity. Again, what the blogger here can do is only predict, he cannot claim to state with any authority that ibibo will dilute its brand equity through this method of ramping up usage. I don’t think ibibo is trying to create another blogger or flickr (mind you, that’s my opinion only) which are for the initiated. So maybe it will build equity among newbies. Maybe it won’t - either way, why not wait and see? To repeat a point, pay-outs that a last over 10 months do not amount to a contest or a promotion - it is a paucity of imagination to treat this project that way. There’s more than one way to skin a cat - maybe ibibo doesn’t want to wait two or three years before a community is built through natural traction: maybe it wants to kick-start the process.
3. Yes, it IS about money, honey - I don’t think ibibo is making any secret of that. But what’s wrong with that? Why is it so wrong / immoral / temporary to offer people money for their time? And as for deriding KBC 4, Ashish, go create a KBC first before you start writing off version 4 so disdainfully with your talk of “substance”. In a country where soaps are still the biggest thing going on TV, your notion of substance seems to be at a far remove from that of your countrymen. Or maybe you will now invoke Derrida to explain how soaps are substantial while KBC 4 with Shah Rukh is fluff.
4. I didn’t respond here to defend ibibo - only to take issue with the confidence with which some people write off new experiments and ideas without even giving them a chance. Several new so called “Web 2.0″ products have been launched in India recently - only ibibo has sprung into the consciousness of the public and of traditional bloggers. So I would say, in marketing terms, it has achieved exactly what it set out to do.
5. Enough said. Let the debate continue, but I’m done.

]]> By: Anonymous http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30440 Anonymous Wed, 21 Feb 2007 09:43:24 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30440 Indian Blogger, What I understand from your comments is that- you want people to give this experiment a chance. If that be so, then your point is taken. However, I am unable to understand why you are trying to color this whole debate as, “Intellectual bloggers in their ivory towers Vs the uninitiated community (read aam junta”. It is common sense that this ibibo contest is not a messiah for the common man ‘deprived’ of blogging. It is purely playing up on the basic premise of money as a motivator. It is not building a community; its trying to buy it. Its all about money honey. Then why this holier than thou attitude? Indian Blogger,

What I understand from your comments is that- you want people to give this experiment a chance. If that be so, then your point is taken.

However, I am unable to understand why you are trying to color this whole debate as, “Intellectual bloggers in their ivory towers Vs the uninitiated community (read aam junta”.

It is common sense that this ibibo contest is not a messiah for the common man ‘deprived’ of blogging. It is purely playing up on the basic premise of money as a motivator. It is not building a community; its trying to buy it.

Its all about money honey. Then why this holier than thou attitude?

]]> By: Ashish http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30438 Ashish Wed, 21 Feb 2007 09:28:06 +0000 http://www.webyantra.net/2007/02/19/ibibo-bloggerhunt%e2%80%a6what-web20-marketing-promotions-should-not-be-like/#comment-30438 Amit If you look at any successful web2.0/community product, one of the most significant thing that they did was to drive the community in some direction [Digg/Flickr...]. I agree with you to a certain extent. but not completely. You dont even need to market the product [Google/YouTube/Flickr..] in a big way, if you are able to successfully deliver Value. ibibo's failure is more to do with their zero-attempt to drive the community. Yes, it affects their brand image. and the product/brand equity too. THey have a grand idea, but maybe implementation wasnt perfect. Hopefully they will learn and retry other stuff too.. Ashish www.pluggd.in Amit
If you look at any successful web2.0/community product, one of the most significant thing that they did was to drive the community in some direction [Digg/Flickr...].
I agree with you to a certain extent. but not completely. You dont even need to market the product [Google/YouTube/Flickr..] in a big way, if you are able to successfully deliver Value.
ibibo’s failure is more to do with their zero-attempt to drive the community. Yes, it affects their brand image. and the product/brand equity too.
THey have a grand idea, but maybe implementation wasnt perfect. Hopefully they will learn and retry other stuff too..
Ashish
http://www.pluggd.in

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