Comments on: HT acquires DesiMartni…what’s the rationale? http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/ Ground Zero for Indian Web 2.0 Sat, 22 Nov 2008 04:50:33 +0000 http://wordpress.org/?v=2.5.1 By: Webyantra  » MeraSnap acquired by Hewlett Packard’s Snapfish… http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-164505 Webyantra  » MeraSnap acquired by Hewlett Packard’s Snapfish… Mon, 26 May 2008 13:37:50 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-164505 [...] and far between. The other cases that come to mind are Bixee’s acquisition by IBIBO & Desimartini’s acquisition by HT Media. None of these examples are posters for Web2.0 M&A activity in terms of the size of the deal [...] [...] and far between. The other cases that come to mind are Bixee’s acquisition by IBIBO & Desimartini’s acquisition by HT Media. None of these examples are posters for Web2.0 M&A activity in terms of the size of the deal [...]

]]> By: Gautham http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-113564 Gautham Fri, 23 Nov 2007 11:35:44 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-113564 Wow, Congratulations to DesiM. If they in fact had 250K members, $10MM would make sense. Wow, Congratulations to DesiM. If they in fact had 250K members, $10MM would make sense.

]]> By: sandeep http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112792 sandeep Wed, 21 Nov 2007 16:24:37 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112792 In the news it was mentioned that Desimartini has 2.5 lakh members..Is it true? It does not seem to be so popular - neither does its statistics show it to be so popular.. In the news it was mentioned that Desimartini has 2.5 lakh members..Is it true? It does not seem to be so popular - neither does its statistics show it to be so popular..

]]> By: Nagesh http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112696 Nagesh Wed, 21 Nov 2007 11:02:26 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112696 the only reason i know desimartini is the makkadman viral. That too i first thought its an online wineshop. at a closer glance their template looked pretty much similar to facebook, as though it was a desi copy. the only reason i know desimartini is the makkadman viral. That too i first thought its an online wineshop. at a closer glance their template looked pretty much similar to facebook, as though it was a desi copy.

]]> By: Gaurav http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112676 Gaurav Wed, 21 Nov 2007 09:35:39 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112676 Why would HT give a BS figure of 10M? I think they are making fool of themselves if they are throwing a random huge number. IMO it won't cost HT (or anyone else) more than $5K to build and run a site like DM. HT's brand name can easily get them 250k registered users in no time. Why would HT give a BS figure of 10M? I think they are making fool of themselves if they are throwing a random huge number. IMO it won’t cost HT (or anyone else) more than $5K to build and run a site like DM. HT’s brand name can easily get them 250k registered users in no time.

]]> By: umesh http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112675 umesh Wed, 21 Nov 2007 09:29:43 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112675 >ad campaign on national television satellite tv campaign on niche channels at a very low cost spots. I don't think they must have spend more than 1 cr. for that campaign. >ad campaign on national television

satellite tv campaign on niche channels at a very low cost spots. I don’t think they must have spend more than 1 cr. for that campaign.

]]> By: WorthlessDeal http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112665 WorthlessDeal Wed, 21 Nov 2007 08:56:06 +0000 http://www.webyantra.net/2007/11/21/ht-acquires-desimartniwhats-the-rationale/#comment-112665 Amit, very well written. These kinds of deals will only create more lousy entrepreneurs/companies than good ones. A worthless site getting bought by a decent media house with a worthless digital division! We have to ask questions as to why such a thing can ever happen! Bad for India and its internet space! Let me clear some mystery here. As far as I know, 10M $ is thrown around loosely here. My sources tell me that the site was bought for less than a million dollars. Even that according to me is a high price to pay for DM. Amit, very well written. These kinds of deals will only create more lousy entrepreneurs/companies than good ones. A worthless site getting bought by a decent media house with a worthless digital division! We have to ask questions as to why such a thing can ever happen! Bad for India and its internet space!

Let me clear some mystery here. As far as I know, 10M $ is thrown around loosely here. My sources tell me that the site was bought for less than a million dollars. Even that according to me is a high price to pay for DM.

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