Fachak, the Delhi based startup that is backed by Morpheus Ventures has rolled out a mashup that I would describe as a VERY SMART piece of widget engineering. Its called a mashbox and it allows you to create an embeddable widget containing a sequential playlist of youtube videos, slideshare presentations, documents, images- all rolled into one composite unit.
Embedded below is a mashbox on the Swine Flu. Browse using the arrows on the left and right. You will see the ppts, videos, documents loading sequentially. I can tell you from first hand experience … getting it right is not easy. The widget requires integration with APIs from multiple services (youtube, slideshare etc) and while APIs generally work fine in isolation, getting them to play smoothly in sequence is no easy job.
Something else that the team has got right is the interface for creating the mashbox. Check it out here. this is very good interaction design – compact, all in one eye span.
So the technology has been created. I think it can be be very useful. One can think of a complete resource kit being created on a particular topic (the swine flu one is a good example of that).
I’ll be glued to how the Fachak team takes this innovation to the market and gets people to actually use it.
{ 3 comments… read them below or add one }
Pretty stuff.
I can see the direct usecases of this in many scenarios, especially in educational domain. Amit, you are right when you say that the biggest challenge from here on would be to expose as many users as possible to this service.
Hi Amit..Thanks for covering interesting site.
Interestingly I talked about this site recently to few friends of mine with management background, and 80% of them suggested education as the major area of expansion!
I personally have a critical view of the projects that rely on mass appeal for revenue generation, so if business comes in as a source, its always more reliable revenue source.
You must log in to post a comment.