Aircel’s innovation in Mumbai rains

by Amit Ranjan on July 25, 2009

Aircel in Mumbai came up with this innovative mix of Marketing + CSR (Corporate Social Responsibility). This unique idea (and its implementation) deserves appreciation as it helped the Mumbaikars during the recent rains.

If you have come across any such example of innovation or company CSR…. in the hour of need, please do share.

{ 6 comments… read them below or add one }

Gaurav Gupta July 25, 2009 at 6:37 am

What an idea sirji!

Raj July 27, 2009 at 6:44 am

wow amit…great act and nice post :)

Sidharth Mathur August 15, 2009 at 6:28 am

The Aircel boat has connected people and am sure the telecom network will do the same too.

Saurav August 17, 2009 at 6:38 pm

Hey Amit who is the PR agency for Aircel?

gayathri August 25, 2009 at 12:30 pm

really superb…how marketing idea they have?…
amazing…

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