Nasscom talk- ‘How organisations can harness the power of Web 2.0?” （ Nasscom谈-如何组织可以利用的权力的Web 2.0 “ ？

Last Friday , I gave a talk at Nasscom (New Delhi) titled “ How organisations can harness the power of Web 2.0? ” This was attended by some 25-30 folks from Nasscom’s member companies.上周五，我发表了讲话（ Nasscom （新德里）标题为“ 如何组织可以利用的权力， Web 2.0的？ ”这是出席一些25-30乡亲从（ Nasscom的会员公司。 The presentation was focused on the marketing & social media aspects of Web 2.0, and the kind of opportunities Web 2.0 is throwing up for companies, irrespective of whether their own work is co-related to it.介绍侧重于市场营销与社会媒体方面的Web 2.0 ，和什么样的机会， Web 2.0是投掷了公司，不论是否自己的工作是合作，相关的。 Amongst the audience were a few techies, but the majority consisted of budding entrepreneurs and marketing/PR folks working in mid to large sized companies.当中，观众数技术人员，但大部分构成的萌芽，企业家和营销/公关工作的乡亲在中大型公司。

I feel the following are four distinct way in which Web 2.0 can impact any organisation (and not necessarily technology companies).我觉得以下是四个不同的方式在其中的Web 2.0可以影响任何组织（而不一定是科技公司） 。

- Advertising / Brand-building through social networks & communities -广告/品牌建设，通过社会网络与社区
- Social Media/PR through blogs -社会媒体/公关透过部落格
- Direct Sales (through advertising or lead generation) -直接销售（通过广告或导致代）
- Mediated Market Research -介导的市场研究

And as the slide deck (below) will show, there’sa fair bit of activity happening in India on those fronts.作为幻灯片甲板上（见下文）都将显示出来，有公平位元的活动发生在印度就这些方面。

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Enterprise 2.0 is another big area where Web 2.0 can have signficant impact on organisations, though it is internally focused on productivity gains through the use of tool/platforms that Web 2.0 has spawned.企业2.0是另一个大面积其中， Web 2.0可以有显着影响的组织，虽然这是国内的重点是提高生产力，通过使用工具/平台的Web 2.0促成。